The Indoor Lab EventAnalyzer™ Suite of Analytics Accurately Captures and Measures Foot Traffic Trends and Attendee Activities to Drive Greater ROI Across the Event Ecosystem
Dana Point, CA - September 25, 2018 — The Indoor Lab, a leading provider of indoor foot traffic analytics solutions for events and trade shows, announced today that it has been chosen by IAEE to provide privacy-compliant behavioral analytics - measuring foot traffic of attendees - during the 2018 Expo! Expo!. The annual event will take place from December 11 through 13 at the Ernest N. Morial Convention Center in New Orleans, Louisiana.
Using proprietary sensor technologies, the EventAnalyzer analytics suite provides accuracy and value throughout the event ecosystem. Organizers can now understand interest, intent and engagement across the entire event by segment. Exhibitors are empowered with passive lead generation, benchmarks, power hours and comparisons, enabling them to get the most out of their marketing dollars. Attendees receive a personalized summary of their show experience, including session attendance and exhibitor visits, to extend and share their experience beyond the show.
"IAEE always looks to increase the value that Expo! Expo! provides to exhibitors and attendees," said IAEE President and CEO, David DuBois, CMP, CAE, FASAE, CTA. "We continually partner with technology innovators to provide the latest tools exhibitors and attendees can use to create new experiences. The approach The Indoor Lab takes to indoor tracking, privacy-compliant lead generation and 3D LiDAR brings a new level of sophistication to our analytics efforts and to the event industry overall. Our exhibitors and attendees will now have access to accurate information that will better quantify their event successes and help them plan for future trade show investments," added DuBois.
About The Indoor Lab
The Indoor Lab is shaping the events of the future. The company delivers next generation event performance analytics through foot traffic analysis that drives significant ROI for everyone across the trade show and event ecosystem. Through a proven approach to real-time foot traffic analysis, organizers and exhibitors can increase revenues and sales opportunities and better plan for future events, while attendees can retain more knowledge after their event experience. For more information, please visit www.theindoorlab.com.
About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely, and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, a2z, Inc., BearCom, Buttine Exhibition Insurance, CNTV (Convention News Television), Delta Airlines, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans & Company, Orange County Convention Center, Streampoint Solutions and Synchronicities (Visit Anaheim, Visit Baltimore and Visit San Antonio). Visit www.iaee.com for more information.
